To celebrate Havaianas’ Brazilian origins, we created a collection of posters inspired by Rio de Janeiro in 1962, the year the brand was born. Using different illustration styles from the 1960s, each poster captured an iconic element of Brazilian culture, from beaches and Carnival to bossa nova and tropical wildlife. Under the tagline “Original from Brazil since 1962,” the campaign became a global success, turning the posters into collectors’ items and spreading the colorful spirit of Brazil around the world.

Silver and Bronze Lion.

Role: Crestive Director