Havaianas are more than part of Brazilian summer. They’re made of everything that defines it: its energy, rhythm, spontaneity, friendship, and free spirit. To bring this idea to life, we transformed Havaianas packaging into packaging for the ingredients of Brazilian summer, inspired by everyday products like olive oil, sardines, cereal, and juice. Each pack was produced using the materials and visual codes of the product it mimicked, but inside, instead of food or drinks, was a pair of Havaianas: made of Brazilian summer.

This project won several Gold and Silver Lions across different categories.

My role: Creative Director