To launch Doritos Wasabi in Brazil, we created a campaign that was as unexpected as the flavor itself: entirely in Japanese. At its center was a 60-second film with no subtitles, no explanations, and not a single word in Portuguese. A love letter from Brazil to Japan, the film brought together anime, kaiju, manga, video games, and other Japanese pop culture references to communicate the product’s crunchiness, spiciness, and color entirely through entertainment.

This project won Silver and Bronze Lions across different categories.

My role: Executive Creative Director