For Pedigree, we created “First Days Out,” a film following two former prisoners as they rebuild their lives after being released from prison. Both adopt shelter dogs that have also spent a long time behind bars, revealing how people and dogs can help each other find a second chance. The emotional story brought Pedigree’s “Feed the Good” philosophy to life, reaching audiences worldwide through social media, PR, and organic sharing.

Bronze Lion.

Role: Creative Director and Art Director