To launch Piraquê’s new cookies, made with real chocolate chips, we turned an everyday digital annoyance into a product experience. By partnering with UOL, Brazil’s largest news portal, we transformed its cookie consent button into “Accept Real Cookies,” the first cookie policy that actually delivered cookies to people’s homes. The campaign also earned the first Cannes Lions in the history of M. Dias Branco, one of Brazil’s largest food companies, with a portfolio of cookie, snack, and pasta brands.

Role: Chief Creative Officer