Volvo has crash test dummies that have been on the job for over 40 years. There’s no greater proof that its cars are synonymous with safety. It may be one of the riskiest jobs in the world, yet they’re still there. From this insight, we created Work Anniversary, celebrating another year of work by Liam, one of these dummies. The tribute starts on LinkedIn, where work anniversaries are typically celebrated, and where our audience in Brazil, executives and C-level professionals, is highly active. The campaign expands with a print ad in a leading national newspaper and out-of-home placements across streets and dealerships.