Panamericana
School of Art and Design

I have a special affection for this client and this campaign. My father studied many years ago at this school and I inherited his drawing book, which I used to learn to draw in a self-taught way. It was also my first Cannes Gold Award-winning campaign at AlmapBBDO, and I won more awards with other campaigns over the next years. Today, looking back, I see that the concept "How far does your creativity go?" has guided me, not only in advertising but as an artist as well.

Role: Art Director