To highlight the Volkswagen Touareg’s individual climate control system, we created a visual analogy using maps of Europe, the United States, and South America, showing how different temperatures can coexist within the same car. Reflecting the Touareg’s craftsmanship and exclusivity, each poster was entirely handmade, combining silkscreen printing with traditional German letterpress techniques. The result was a series of unique prints, each one slightly different, turning a product feature into a piece of art.

Role: Creative Director

Bronze Lion.