Magic Words was an integrated platform created by HP to help illiterate people turn their spoken words into written messages and stories. Using Google Speech API and HP printing technology, an app captured people’s voices, converted their words into text, and printed them in real time. The idea came to life through a book of real stories, a documentary, a digital platform, and an interactive booth where people could simply speak a message and instantly turn it into a personalized printed postcard for someone they loved.

Gold and Bronze lion.

My role: Creative Director