To launch Whiskas’ “Feed Their Curiosity” concept, we created “Curious Cat Chronicles,” a storytelling platform celebrating true stories of cats whose curiosity changed people's lives. The first film told the touching story of Iris, a young girl with autism, and Thula, a curious cat who formed a remarkable bond with her and helped open up her world. The campaign also invited cat owners to share their own stories, turning real-life connections into an ongoing celebration of feline curiosity.

Role: Creative Director

Bronze Lion.