To fight racial discrimination in Brazilian retail, we created the Antiracist Bag, in partnership with Racismo Zero and designer Naya Violeta. A bag that transforms a fashion accessory into a tool against racism, featuring labels with legal protections and QR codes to report discrimination. An initiative that combines fashion, design, and activism to raise awareness, empower individuals, and drive social change.

Silver Lion. Brazil’s first-ever Lion in the Luxury & Lifestyle category.

Anterior
Anterior

Neymarless - Gol Airlines

Próximo
Próximo

Volkswagen 4 Zone